As the world s largest car market, China provides the basic "soil" for the development of the new energy market. China s new energy market is generally favored by the industry. At present, domestic and foreign auto companies have seen the big cake of the Chinese market, and have expanded their investment and production of new energy vehicles. The competition in the industry has become increasingly fierce.

In recent years, the power battery technology and electric control technology of new energy vehicles in China have been continuously improving, and independent brands have gradually strengthened. Under the positive double points policy, the new energy market is increasingly hot, and domestic and foreign car companies have increased the layout of the Chinese market.

New energy car market robustly to look at car enterprise how to plan layout? At the beginning of 2017, the state council promulgated the comprehensive work plan for energy conservation and emission reduction for the 13th five-year plan, which proposes to accelerate the development and expansion of a number of strategic emerging industries, including new energy vehicles. The development of the new energy industry has become one of the important contents of China s development strategy. Since last September, the market for new energy vehicles in China has begun to increase. According to China Automobile Industry Association estimates, by 2020, China s new energy vehicle sales are expected to reach 2 million vehicles.

The government of our country continues to support the development of the new energy industry for a long period of time. As the world s largest car market, China provides the basic "soil" for the development of the new energy market. China s new energy market is generally favored by the industry. At present, domestic and foreign auto companies have seen the big cake of the Chinese market, and have expanded their investment and production of new energy vehicles. The competition in the industry has become increasingly fierce.

Domestic Layout: Building Independent Brands

Thanks to policy support, China s new energy vehicles have gradually developed and expanded, made significant progress in driving motor and power battery technology, gradually strengthened research and development capabilities, and continuously expanded the industrial scale, gradually moving from product definition and component development to the terminal consumer market. At present, the independent brand of Chinese car enterprises occupies more than 90 % of the market share of domestic new energy vehicles. China s independent brand and new energy vehicle technology have been widely recognized by consumers. Chinese car companies have basically achieved localization on key products such as vehicles, batteries, and motors, and some products have been exported in bulk.

In the wave of new energy vehicles, the major auto manufacturers are rushing to the deer and frequently move. Toyota strives to create Leiling s pure electric version, Camry hybrid version and other products to seize market share in the country, Volkswagen will be one of the strategic core of the future development of the company, and General Motors will launch 10 new energy vehicles in the future. According to the National passenger car market information association data, BYD, BAIC new energy, SAIC Rongwei and other brands in the new energy car sales list lead.

Foreign Enterprise Layout: Open Joint Venture Mode

Affected by the strong development of domestic new energy vehicles, multinational car companies gradually shifted their development focus to China, and joint venture auto products continued to explore. In the process of Chinese car companies and foreign companies to arrange the market, the landing of the double points policy has opened up the "starting advantage" for new energy car companies in China, changed the traditional mode of Chinese car companies cooperation, and established a more equal basis for cooperation. Under the promotion of the policy, the model of establishing a joint venture new energy car company between foreign car companies and independent brands will become one of the development models of new energy vehicles in the future.

Based on the policy requirements that new energy vehicles can be freely traded and related companies need to hold more than 25 % of the total directly or indirectly, foreign car companies will increase their investment in new energy vehicles in the Chinese market, and new energy products from joint ventures will enter the Chinese market on a large scale. The two-point policy is one of the main reasons why foreign auto companies such as Mercedes, Ford and Nissan Renault have established joint ventures with domestic auto companies to establish new energy car subsidiaries this year.

Future Layout: Towards the "Internet +" Age

As an emerging industry, the new energy auto industry needs to break through some current bottlenecks under the trend of large-scale development. At present, the policy expectation is not clear, the charging infrastructure is not perfect, and there is still a certain gap between the new energy vehicles and the large-scale popularization.

Xinguobin, deputy minister of the Ministry of Industry and Information Technology, once stated that "automotive products are accelerating their development in the direction of new energy, lightweight, intelligence, and networking. Cars are changing from vehicles to large-scale mobile smart terminals, energy storage units, and digital space. "In the future, the Internet, big data, and artificial intelligence may provide new opportunities for the development of the automotive industry, build a more sound infrastructure and service network, link charging piles and other sites, and improve and expand the development of the entire industrial chain. In turn, the industry has formed a huge industrial cluster to promote the popularization of new energy vehicles from large cities to small and medium-sized cities.

(Source: Electronic Enthusiast Automobile Engineer, Statement: This article was written by the author of the Sohu, and the opinion is only for the author himself. ))